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Rich Snippets: How to Dominate Search and Stand out from the Competition.

Rich snippets are those little bits of additional information that appear in search results next to certain search terms. They can be used to help searchers find exactly what they’re looking for faster, and if you have them on your own website, they can help your business stand out from the competition when customers are searching online. But how do you get rich snippets? What types of rich snippets exist? How can you claim your rich snippets? Let’s get into the nitty-gritty details of what exactly rich snippets are and how to make sure your own website is set up to use them effectively!

What are Rich Snippets?

Rich snippets are HTML-based special formatting that allows you to create a list with metadata descriptions of information found on your site, helping Google understand exactly what kind of content is on your page. The most common rich snippet markup is for Reviews, but there are a few others as well - such as People Also Ask box (which can help you beat Amazon in rankings). It’s important to realize that rich snippets aren’t just about SEO; they also give Google a better idea of what kind of information visitors will get when they click through from search results... which means it should ultimately translate into higher click-through rates for everyone (including users) when you use them correctly.

How can you get them?

Rich snippets—those yellow, blue, or other colored boxes of data—are becoming increasingly important on Google. A study by BrightEdge found that rich snippets can increase clicks by 200%. If you’re a business or publisher looking to promote your site, or just want more visibility in Google’s search results, it pays to know how you can add them yourself. The easiest way is with schema markup. Here’s how

Why do you need to focus on rich results?
If you want more customers, then focusing on rich results is a good place to start. While social media advertising is all well and good, Google is still king, which means you need to focus on your Google search rankings if you want more eyes on your business. Rich snippets will allow you get attention in an organic way by making it easier for people searching for something relevant like your product or service (that is what they are looking for right?) so as they scroll down through their SERPs they see that blue link listing your website and boom! You have just increased awareness of what you do and how people can find you so they visit.

Why should you use them?

The main reason for using rich snippets is for click-throughs and traffic, but that’s not all. Rich snippets are a boon for SEO as well, as they give Google a better idea of what your page is about, providing stronger signals that help it decide how valuable your content is. Rich snippets also make it easier for people to find you in search results since Google can display more information on a single listing than ever before. With strongly structured data markup, you can make sure you're turning up when users look for you in searches across different platforms (like Google, Bing, or Yahoo). All of these reasons together mean rich snippets are an extremely powerful tool that every business owner should use at least some of the time!

Should you use them on all your pages?

If you want a true competitive advantage, then yes, absolutely yes! Not only will it make your pages more prominent in SERPs but it’ll also put your site ahead of other sites that haven’t taken advantage of them yet (many of which won’t have time or inclination to do so). Here are some stats from a recent Search Engine Land story: Our survey found that 73% of respondents said they use rich snippets on their websites at least sometimes — with 36% doing so often or always. 30% don't use them at all. This means you could be putting yourself well ahead of about a third of all competitors by taking action now.

Is it worth getting rich snippets if you're a small business?

If you are using a relatively simple website structure, or have at least some basic SEO experience, rich snippets might not be so difficult for you to set up as many people would have you believe. If you're feeling intimidated by rich snippets, take heart that lots of other businesses feel that way too! Don't get me wrong; rich snippets are powerful--but they don't have to be complicated either. Rich snippets definitely deserve your consideration if you're looking for ways to make your website better for both customers and search engines alike, but let's be honest--even though we're big proponents of them here at BrightLocal, it's easy to forget how intimidating they can be if you've never tried anything like them before!

Examples of rich snippets in action

Rich snippets aren’t really a new feature in Google; they are rich results that appear for special types of searches, like recipes, movies, books and products. Rich snippets can add more information about your business or company in your SERPs so that you look more legitimate to searchers who don’t know anything about you. This can also encourage click-throughs because users may not have enough information from just an organic listing to know that your site is what they’re looking for—but with a rich snippet, you can include pricing, hours of operation, and product descriptions right in your SERP listing!

Why used Structured Data and JSON-LD?

Structured data can significantly increase your click-through rate, especially if you have several locations because a customer will know exactly which one is closest to them without having to click on all of them. If you are currently not using structured data, do it today! Google announced that they want all businesses on their maps with structured data by June 2017 or they will just automatically use JSON-LD anyway. This could potentially result in a lot of lost clicks that you could be gaining. So make sure that you implement Structured Data as soon as possible!

How Snippets Will Help?

Rich snippets were developed as a way for Google's algorithm to better understand the content and how you should rank for certain topics in SERPs. For example, if your company was involved in making widgets that are great for kids' rooms, snippets allow Google to display things like ratings, and age group-appropriate content information so you can show up when people search with something like best baby toys or favorite toys. But getting these added snippets is not automatic (though it does get easier over time), there are specific requirements that need to be met before you can request them. Understanding what is required and what kinds of things you can add will give you an edge in making sure you're providing Google with all of the right information it needs to rank your website higher within search results pages.

How to implement Rich Snippet on Your Website?

Rich snippets are HTML components that provide more information about your business, product, or a web page in a visually appealing way. This can be done with various markup languages such as Microdata, RDFa, or JSON-LD. In most cases, rich snippets will appear in Google’s search results. In addition to providing an easy way for users to find what they’re looking for on your website, rich snippets also help you show up higher in Google’s search results. If you have ever used Google’s Knowledge Graph or seen a review snippet before then you have already experienced rich snippets at work! They make it easier for users to find what they need without having to click through multiple pages of search results.

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