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The 8 Least Favorite Marketing Automation Hacks That No One Wants to Use

Marketing automation offers many benefits, but there are some hidden downsides to the software that you should be aware of before purchasing your tool of choice. If you’re thinking about buying marketing automation, or already use it, here are eight downsides to marketing automation that no one wants to talk about...

1) Auto-delete email based on list segment

If you're using marketing automation, there's a good chance you're using it to email potential customers. And if you're emailing potential customers, you're probably using some sort of list segmentation. This is why it's so frustrating when your marketing automation tool deletes emails based on list segmentation. It's a waste of time and effort, and it can be really discouraging. Luckily, there are a few workarounds that can help.

2) Set up a welcome campaign

Do you know what's really great about marketing automation? The ability to set up a welcome campaign! You can easily add new contacts to your list and start building relationships with them right away. Plus, welcome campaigns are a great way to show off your brand's personality. But there are a few things you should keep in mind when setting up your campaign. 
First, make sure your email list is clean and up-to-date. Secondly, segment your list so you're only sending relevant messages to the right people. And finally, personalize your messages as much as possible. People want to feel like they're being communicated with as an individual, not just another number on your list. If you can do these things, you'll be well on your way to success with marketing automation!

3) Trigger when someone opens an email

1. You know those annoying pop-ups that show up when you're trying to read an article? Yeah, those are called triggers. And they're used by marketing automation platforms to try and get you to sign up for their services. 
2. Triggers can be effective, but they're also really annoying. And if you're not careful, they can quickly turn into a nuisance. 
3. The best way to avoid trigger fatigue is to use them sparingly and only when absolutely necessary. 
4. Here are eight of the least favorite marketing automation hacks that no one wants to use: 
5. 1) The You've Been Subscribed Pop-Up 
6. 2) The Welcome Aboard Email 7.

4) Add abandoned cart emails

Abandoned cart emails are one of the most commonly used marketing automation hacks. And for good reason: they work. But they can also be a little bit annoying.
 If you do decide to add abandoned cart emails, keep it brief and use a clear call-to-action. You’ll want to either provide them with some sort of coupon or offer that will prompt them to complete their purchase, otherwise you run into a problem with abandoned cart churn. After all, you don’t want your customer shopping at another store if you can help it! If your business has less than 100K in revenue per year or less than 1% profit margin from an abandoned cart hack, avoid using these techniques altogether. Otherwise, make sure you have other marketing automation strategies at your disposal for post-purchase conversions.

5) Remove subscribers that haven’t engaged for X weeks/months/years.

If you're not careful, marketing automation can quickly become a series of annoying, time-consuming hacks that no one wants to use. 
For example, removing subscribers who haven't engaged for a certain amount of time is a common automation hack that can end up doing more harm than good. If you're not careful, you can end up losing valuable subscribers who just needed a little more time. Plus, this hack can also create a sense of mistrust and alienation among your subscribers.

6) Roll up subscriber data in marketing automation

If you're like most marketing automation users, you've probably tried a few different ways to get your subscriber data into your system. But if you're still using manual processes or inefficient workarounds, it's time to consider a new approach. Here are 8 least favorite marketing automation hacks that no one wants to use:
1. The first hack is using an Excel spreadsheet to manually update your contact lists. This is time-consuming and error-prone. Plus, it's difficult to keep track of which contacts are subscribed to which lists.
2. The second hack is using a script or bot to automatically add new subscribers to your list. This can be unreliable and may cause problems if the script or bot doesn't work as intended.

7) Triggered content via marketing automation

We all know that feeling when we're scrolling through our feed and we see an ad that's eerily similar to something we were just talking about. It's a little creepy, right? Well, that's because it's triggered content via marketing automation. And while it can be effective, it can also be a little too much for some people. If you're thinking about using marketing automation to trigger content, here are eight things to avoid.

8) Product recommendations based on engagement

Marketing automation is great for a lot of things- but there are some hacks that no one wants to use. Here are the 8 least favorite marketing automation hacks

Call TO Action - Marketing Automation

1. If you're not using marketing automation, you're missing out on a huge opportunity to increase leads and sales. 
2. Marketing automation can help you automate repetitive tasks, so you can focus on more important things. 
3. It can also help you segment your audience and target them with personalized content. 
4. But beware! There are some marketing automation hacks that no one wants to use. 
5. Here are the 8 least favorite marketing automation hacks:
6. Spamming customers with too many emails 
7. Failing to segment your audience 
8. Not personalizing your content

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